Let me ask you a hypothetical question: what’s the best way to make money during a gold rush?
I’m sure you’ve heard this one before: the best way to make cash during a gold rush is to sell shovels.
All those crazy people dreaming of getting rich, they all to need to buy a shovel or two.
What does this have to do with blogging? Well, the dream of making easy money online is kinda like a gold rush.
Someone makes a pile and word gets round. Sooner or later, someone else makes money too. Suddenly everyone rushes in.
There’s a mad frenzy of excitement. Most people do an awful lot of digging, an awful lot of work for little or nothing. But so long as someone somewhere is making money, there will always be new dreamers hoping to strike it rich – and lining up to buy a shovel.
So they start their blogs and get writing. But there’s so much they don’t understand, and so much they need. Like hosting, and a template, maybe some design. They might buy some e-books on how to make money online, or how to blog, or how to sell ebooks. You get the drift.
Who’s making the money? The people selling the shovels. They people selling the tools which allow you to live the dream.
Which is why most of the people who seem to make cash blogging are those who are selling information on how to blog, how to make money blogging, how to sell ebooks, premium templates and so on.
There’s nothing wrong with what they are doing, and if you want a shovel, why should they give you one for free? After all, you’re not going to cut them in on your share of the gold, now are you?
So, the moral of the tale is clear: if you want to make money from the blog rush, open up a shovel shop. Sell people the tools they need, be it information, templates, whatever.
You won’t get rich quick. But you can always run a blog or two on the side, just in case you strike lucky.Pic by ToOliver2 via Flickr