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Seduction and the social media – writing to entice

Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.

Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?

Or would you try to be more subtle than that?

I hope, for the sake of both your love life and your sanity, that you would use the subtle approach. Perhaps you would try to intrigue the other person, engage with them, yes, but leave lots of mystery, things for them to find out about you in the future.

Well, social media is the same really. Web 2.0 is a bit like a blind date at times.

Seduction on your profile page

You don’t want to put everything there is to know about you out there on your Facebook page, because if you do, readers have no reason to click through to your website.

Treat writing as a game of seduction: after all, it makes the writing side of things much more fun.

You don’t want to go rushing up to people on Twitter and invite them back to your place (blog, website, whatever), on the first encounter.

You need to establish some form of relationship, with plenty of trust involved, before you try to close the deal, and get them onto your sales page, or reading your blog posts, or subscribing to your RSS feed.

You need to write profiles and about pages on social media sites carefully. Entice people to come and find out more, create an irresistible urge to click through and explore your hidden depths.

You have to be open and honest, for sure, but don’t lay it all out on the table, leaving nothing left to discover.

Treat writing as a game of seduction: after all, it makes the writing side of things much more fun.

Pic by rachel sian via Flickr

Comments on this entry are closed.

  • One of The Guys April 14, 2010, 1:18 pm

    Clever post, and right on!

    We’re on the same page with this. No pun intended. I’ve thought about this with Facebook. The goal is not to get thousands of Facebook fans just to get Facebook fans. It’s to get them to do something else. Visit your site. Listen to music. Read a book. Buy a shirt. Whatever.

    Seduction is a great way of describing this subtle art form. It’s a dance of sorts.

  • Simon April 25, 2010, 5:20 pm

    I like ‘dance’, that’s another good way of looking at it.