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Repetition, repetition, repetition

Some people think repetition is a sign of bad writing.
Some people think it’s poor style.
Some people think it doesn’t work.
But some people think it’s a key weapon in the copywriter’s toolbox.
What do you think?

Comments on this entry are closed.

  • Tha-Flash January 19, 2008, 5:28 pm

    Repetition is key.

    I whined about this once but it’s one of the best ways to really hammer home a point.

    They make up a good story and just a phrase can really be used as a link phrase, like a shortcut so you remember easier.

    Repetition is key.

    Like I am doing here. Blah blah blah, I think repetition is essential but can be misused also, depending on what you’re actually talking about.

    Repetition is key.