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If you want more readers, write fewer words

Being concise is an art in itself.

Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff.

Then, when have it just right, when it’s perfect, go back and edit out ten per cent of the word count.

Comments on this entry are closed.

  • Tha-Flash December 7, 2007, 5:07 pm

    Brevity 🙂

    Remember concepts, ideas, keywords, soundbytes and phrases.

    Basically the shorter and easier to understand, the clearer your communication.

  • Brett April 6, 2010, 9:23 pm

    Excellent advice here.

    (But…”Kill the fluff”? It was never alive to start with!)

    • Simon April 7, 2010, 7:37 am

      Brett – fair point. Maybe just stamp on it then.

  • Brett April 10, 2010, 6:35 am

    Stamp on it. Yes, I like that one.

    Have you ever seen Don Watson’s site called Weasel Words? It’s fantastic for all writers, I believe. There’s a link to it from my website here: