Ladies and gentlemen your attention please: I would like to announce the launch of my first ebook. It’s called ‘SEO for Writers and Bloggers‘ and it is on sale now.
It’s a thorough, easy to understand and clear explanation of how to write search engine optimised copy, for blogs, websites, articles, hubs, whatever. It focuses mainly on on-page SEO (the stuff you write, the stuff you control) but also looks at ways to boost your off-page SEO (your popularity or reputation on the internet). It is designed to be the only book you’ll ever need if you want to write effective copy that ranks well in the search engine without sacrificing readability.
If you can’t be bothered to read the whole book, or don’t want to buy it, here’s what it says:
- SEO is all about two things: the relevance of your content; and the reputation of your site.
- Good content is the best policy.
- Keyword research is dull but kinda useful.
- Don’t worry too much about keyword density.
- Use your keywords at the beginning of your H1 headline; in the first para, in the last para, in bold, in italics, in a list, as an external link anchor, and as an internal link anchor.
- Search engines don’t pay much attention to H2 and H3 headlines (subheads) – but they’re a great place to put keywords to increase frequency / density.
- You need to put keywords in the right places behind the scenes as well: at the start of the page title; in the meta description (because it usually forms the descriptive text used in the results page, and will encourage click throughs); in your URL (slug); and in alt tags and image names.
The book also deals with off-page SEO – which is all about the reputation of your site. Your reputation comes from what other people say about you:
- You need lots of links
- But the quality of the links is more important than the quantity
- The anchor text used in the link is vital
- You’re not really supposed to create your own backlinks – but everyone does
- The great thing about making your own links is you control the anchor text
- Many of the traditional places to go for backlinks are actually very weak – Google doesn’t pay them much mind. These include: blog comments; article sites; bookmarking sites, social media. They’re all good for direct traffic, but not so much for SEO.
- However, the direct traffic people might link to you in their blogs- and that is good for SEO.
- You get stronger link juice from sites such as HubPages, Squidoo and Scribd.
- Google rates its own Blogger platform highly. You can exploit this.
- Guest posting is good for traffic and SEO
- Your links out can be as important as your links in. Add links to authority sites such Wikipedia, media organisations and popular blogs to boost your own ranking.
If some of that didn’t make sense to you, that’s because this is an abbreviated run through. It’s all explained in clear English in the ebook, and set out with a logical, easily to follow structure. It’s 50 pages long, costs $14.95 (at present – I’m putting the price up tomorrow. No I’m not, just joking there). And you can buy SEO for Writers and Bloggers here.