Imagine you’re walking down the street and someone comes up, hypnotises you, and takes all your money. You wouldn’t want that to happen, right? So why do you let people get away with it on the internet? Hypnotic copywriting is a tried and trusted method of getting people to buy things. I see it all…
Relax, I’m not going to try to sell you an e-book. Or anything else for that matter. Yes, wouldn’t it be amazing if you could get some real information about hypnotic writing, without all the hype and brouhaha? You probably know that there’s such a thing as hypnotic writing, and you’re intelligent enough to know…….
If you want to make a documentary film, you need funding. This may entail persuading other people, such as TV companies, to stump up the money in advance. They’re only going to do this if you can convince them that you know what you’re doing; you have a great idea; you can make it work;…
There’s hype all over the internet. You’ve probably noticed that already. It’s especially bad when people have something to sell, of course, although sometimes it’s simply people clamouring for attention. With all this activity, people have to try hard to be heard. They make big claims, and false promises. As a copywriter, I can see…
So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now. Whatever you are writing, be it an essay, a blog post, an article, a press release,…
If you’re selling your own products on the web or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? How hard is it? Not too…