There’s hype all over the internet. You’ve probably noticed that already. It’s especially bad when people have something to sell, of course, although sometimes it’s simply people clamouring for attention. With all this activity, people have to try hard to be heard. They make big claims, and false promises. As a copywriter, I can see…
So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now. Whatever you are writing, be it an essay, a blog post, an article, a press release,…
One confusing set of homonyms involves to, too, and two. A clearer understanding can prevent numerous little editing errors and allow your readers to understand your ideas better. TO To offers writers two uses, as follows: To as a preposition: To is one of the most often used prepositions to introduce a prepositional phrase, which…
Like many writers, I’ve sometimes asked myself this question: what’s the right length for a novel? I know lots of rough guidance, such as 60,000 actual words as a minimum, 80,000 for an average adult novel, and anything over 100,000 is a bit long and expensive for publishers to produce. There is also the obvious…
Grammar fascists are a bore it’s true. But bad grammar makes you look foolish. That’s fine if you’re 17, but if you’re writing and publishing a blog, e-book, or anything else for that matter, basic good grammar will create a much better impression. One of the most common mistakes I see on the web is…
If you’re selling your own products on the web or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? How hard is it? Not too…