If you want more readers, write fewer words

by Simon on December 3, 2007

Being concise is an art in itself.

Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff.

Then, when have it just right, when it’s perfect, go back and edit out ten per cent of the word count.

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{ 4 comments… read them below or add one }

Tha-Flash (8 comments) December 7, 2007 at 5:07 pm

Brevity :)

Remember concepts, ideas, keywords, soundbytes and phrases.

Basically the shorter and easier to understand, the clearer your communication.

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Brett (2 comments) April 6, 2010 at 9:23 pm

Excellent advice here.

(But…”Kill the fluff”? It was never alive to start with!)

Reply

Simon (108 comments) April 7, 2010 at 7:37 am

Brett – fair point. Maybe just stamp on it then.

Reply

Brett (2 comments) April 10, 2010 at 6:35 am

Stamp on it. Yes, I like that one.

Have you ever seen Don Watson’s site called Weasel Words? It’s fantastic for all writers, I believe. There’s a link to it from my website here:

http://www.bretthetherington.net/Modules/Links/Pages/Link.aspx?LinkId=445

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