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How to write anything: foot to the pedal, we're taking a shortcut

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If you want to master a particular writing style or technique, there’s one proven method of doing that is said by many to be the fastest and possibly most effective method going. It’s a technique that can be used to master anything, from writing in the style of a particular author, matching a writing voice, or learning how to create copy for specific purposes, such as sales pages or advertising.

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Democracy, dictatorship and anarchy: who makes the rules of good English?

English is a mongrel language, one that has evolved over a long period of time, and continues to change. So who decides what the rules of language should be?

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Is your writing a waste of time?

Writing that isn’t clear is a waste of time – both the reader’s time and the writer’s.

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Repetition, repetition, repetition

Repetition is not bad style – it’s a key weapon in the copywriter’s toolbox.

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Before you hit 'publish' … 10 editing tips for crafting better copy

Editing is a core skill for a writer. Get into the practice of giving your copy a good edit before releasing it into the wild.

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Seven quick ways to improve your writing

Here at some quick tips about writing in general that will help you keep your copy on track. 1. Know your big idea Is there a single idea you’re trying to get across? If there is, make a note of it, and use it as a reminder to keep your writing focused.

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Quick tip: purge your commas

Purge commas and turn them into stops. It makes your writing punchier and gives it more pace.

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If you want more readers, write fewer words

Being concise is an art in itself. Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff. Then, when have it just right, when it’s [...]

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How to give your writing the spark of life

Give your writing some spark by injecting your personality into it.

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