story

Story goals – a tale of three horses

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If a person has a goal, if they are trying to get somewhere, do something, achieve something, they become interesting. It’s hard to take an interest in the person who has no goal, nothing they need to get done. Without goals, the reader won’t find the character interesting.

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A case study is a story – and that's powerful marketing

A case study makes for powerful marketing because it tells a story – and people respond to stories.

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The seven Cs of story structure

A summary of plot and story structure

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Tell a story in six words

six word stories link and review

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10 things readers crave in bed

10 things readers crave in bed – the copyblogger cosmo headline challenge

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