Posts tagged as:

readers

How to write a press release: don’t

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The secret to writing a great press release is simple: don’t set out to write a press release. Create an article, direct for the end readership you are targeting. Once you’ve got a killer idea, you now need to make life as easy as possible for the journalists and editors, by giving all the information they want and need, with none of fluff and blatant self-promotion that they loathe.

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Puppets: the no 1 worst mistake you can make in your writing … or your business

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Whatever you are writing, it’s not about you. It’s not what you want to say that matters, it’s the reader that’s important. How will they benefit from reading this? What insights will they take from it? What will they learn? Why should they care?

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Seduction and the social media – writing to entice

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Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.
Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?
Or would you try to be more subtle than that?

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Your readers want information

One of the keys to writing well is to understand your reader. You need to know what they want. If you’re writing for an online audience, remember that generally people go to websites to get things done.

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