Posts tagged as:

persuasion

Seeing through the fog – write how you talk, part 3

Writing clearly does not mean dumbing down. Writing clearly requires more intelligence, not less. It requires more knowledge, not less.

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If you want more readers, write fewer words

Being concise is an art in itself.
Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff.
Then, when have it just right, when it’s perfect, go [...]

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How to communicate

There’s no such thing as a failure of understanding, only a failure to communicate effectively.

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