persuasion

The no.1 biggest mistake people make with their sales pages (and how it can help you to keep your hard earned money in your pocket)

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Sales page mistakes: how to avoid the biggest mistake people make, especially those who’ve listened to too much copywriting hype.

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When is a 'business opportunity' really just a pyramid scheme in disguise?

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Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

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How to write your own sales copy: a 5-step formula

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If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? In this post, I’m going to give you a formula for producing sales copy for use on the web. If you simply want to produce an effective sales page, this will get you started.

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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Beware the curse of 'zombie' copy: does your writing lack the spark of life?

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Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

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Seduction and the social media – writing to entice

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Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.
Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?
Or would you try to be more subtle than that?

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Seeing through the fog – write how you talk, part 3

Writing clearly does not mean dumbing down. Writing clearly requires more intelligence, not less. It requires more knowledge, not less.

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If you want more readers, write fewer words

Being concise is an art in itself. Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff. Then, when have it just right, when it’s [...]

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How to communicate

There’s no such thing as a failure of understanding, only a failure to communicate effectively.

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