Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.
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The secret to writing a great press release is simple: don’t set out to write a press release. Create an article, direct for the end readership you are targeting. Once you’ve got a killer idea, you now need to make life as easy as possible for the journalists and editors, by giving all the information they want and need, with none of fluff and blatant self-promotion that they loathe.
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