Internet

SEO for writers – now on sale at only $7.95

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The ebook ‘SEO for writers and bloggers‘ is now on sale at the awesome price of $7.95. (That’s an ironic use of the word ‘awesome’ by the way*). The book is designed for writers and bloggers who want to master the basics of writing for search engines, without mangling their prose and stuffing their copy [...]

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When is a 'business opportunity' really just a pyramid scheme in disguise?

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Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

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Seduction and the social media – writing to entice

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Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.
Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?
Or would you try to be more subtle than that?

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10 ways to write scannable web copy

Scannable web copy – 10 techniques to help you write for readers who scan web pages.

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People don't read ' differently' on the web

People don’t read ‘differently’ on the web. The Internet is not uniquely different.

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