Imagine you’re walking down the street and someone comes up, hypnotises you, and takes all your money. You wouldn’t want that to happen, right? So why do you let people get away with it on the internet?

Hypnotic copywriting is a tried and trusted method of getting people to buy things. I see it all over the internet. Is it evil or immoral? No, I don’t think it is. Is it mind control? No. People can’t use these techniques to make you do something against your will.

But they can persuade you to buy things.

I don’t have an issue with this, and I don’t think there’s a hard delineation between hypnotic writing and non-hypnotic writing. It’s kind of a grey-goo area.

You could even argue that all great writing is, in a sense at least, hypnotic. Being lost in the world of a novel is a type of hypnotic experience, for example.

But when people use hypnotic techniques as part of a direct sales system, I like to be aware of it. If I know what the writer is doing, I can choose to go along with it (if I want to immerse myself in that novel), or choose to hold back - if I don’t really want to pay $97 for that e-book.

So, here are some of the tell-tale signs that someone is using hypnotic writing techniques to persuade to buy or do something: Continue reading →

To get the writing juices flowing, you need to really know who you are writing for. But not just in an intellectual way. You need to picture them, know them.

Don’t try to write for the general public, or anyone who might be out there. Write for one person. Just one. Continue reading →