Copywriting

Do you know the magic word?

Do you know the magic word?

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3 places you can start writing

Whether you’re writing a blog or a best-seller, you need to know where to make a start. Should it be at the beginning? Not necessarily. There are good arguments for starting in the middle, or even at the end.

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There are two types of advert – here's how to write them

One of the most best little summaries of advertising technique that I’ve come across, especially from the copywriter’s perspective, comes in The craft of copywriting: How to write great copy that sells by Alastair Crompton. In the book, the author points out that there are two types of advertising – ads where there is something [...]

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Upload the facts before you download the words

Writers need to do their research and learn everything they can about the subject in hand before they start to put words on paper.

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Writing to persuade – get to know the structure of advertising copy

The AIDA formula for writing advertising copy: attention, interest, desire, action

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Is your idea of copywriting too narrow?

Direct selling is only one part of the craft of copywriting.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work and keep them [...]

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Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

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The seven golden rules of copywriting

The essentials of good copywriting, whether you’re a beginner or experienced pro.

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How to have ideas

A quick guide to the technique for producing ideas

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