Posts tagged as:

Copywriting

A case study is a story – and that’s powerful marketing

A case study makes for powerful marketing because it tells a story – and people respond to stories.

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How to brief a copywriter (part 1)

If you’re briefing a copywriter, one of the most important things they need to know is:
Who is your audience?

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7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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Don’t get robbed blind on the internet: 8 tell-tale signs of hypnotic sales copy

Hypnotic copywriting is a tried and trusted method of getting people to buy things. These are some of the tell-tale signs that someone is using hypnotic writing techniques.

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How to handle too much information

One way to handle too much information.

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To boldly sell: what the Ferengi can teach us about copywriting

The Ferengi would make excellent copywriters. Because they know how to sell the benefits, and how to close a deal.

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Repetition, repetition, repetition

Repetition is not bad style – it’s a key weapon in the copywriter’s toolbox.

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Long and winding road: how I became a freelance

Becoming a freelance writer is not easy, but it is possible. The bad news is that it doesn’t really depend on how good a writer you are.

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Do you know the magic word?

Do you know the magic word?

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3 places you can start writing

Whether you’re writing a blog or a best-seller, you need to know where to make a start. Should it be at the beginning? Not necessarily. There are good arguments for starting in the middle, or even at the end.

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There are two types of advert – here’s how to write them

One of the most best little summaries of advertising technique that I’ve come across, especially from the copywriter’s perspective, comes in The craft of copywriting: How to write great copy that sells by Alastair Crompton. In the book, the author points out that there are two types of advertising – ads where there is something [...]

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Upload the facts before you download the words

Writers need to do their research and learn everything they can about the subject in hand before they start to put words on paper.

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Writing to persuade – get to know the structure of advertising copy

The AIDA formula for writing advertising copy: attention, interest, desire, action

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Is your idea of copywriting too narrow?

Direct selling is only one part of the craft of copywriting.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down.
So how can you help your copywriter to produce excellent work and keep them happy [...]

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