Copywriting

The no.1 biggest mistake people make with their sales pages (and how it can help you to keep your hard earned money in your pocket)

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Sales page mistakes: how to avoid the biggest mistake people make, especially those who’ve listened to too much copywriting hype.

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When is a 'business opportunity' really just a pyramid scheme in disguise?

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Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

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How to write your own sales copy: a 5-step formula

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If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? In this post, I’m going to give you a formula for producing sales copy for use on the web. If you simply want to produce an effective sales page, this will get you started.

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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Beware the curse of 'zombie' copy: does your writing lack the spark of life?

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Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

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Ebook launch: SEO for writers and bloggers

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Ebook launch: A thorough, easy to understand and clear explanation of how to write search engine optimised copy. Designed to be the only book you’ll ever need to write effective SEO copy.

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Scribe – the SEO tool for writers

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If you’ve been around blogs much of late, and you’re even remotely interested in SEO (search engine optimisation), then you’ve probably heard about a new tool that’s out called Scribe. There are adverts for it springing up on various blogs, including this one, partly because it really is a great tool for writers. Also, of [...]

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A case study is a story – and that's powerful marketing

A case study makes for powerful marketing because it tells a story – and people respond to stories.

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How to brief a copywriter (part 1)

If you’re briefing a copywriter, one of the most important things they need to know is: Who is your audience?

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7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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Don't get robbed blind on the internet: 8 tell-tale signs of hypnotic sales copy

Hypnotic copywriting is a tried and trusted method of getting people to buy things. These are some of the tell-tale signs that someone is using hypnotic writing techniques.

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How to handle too much information

One way to handle too much information.

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To boldly sell: what the Ferengi can teach us about copywriting

The Ferengi would make excellent copywriters. Because they know how to sell the benefits, and how to close a deal.

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Repetition, repetition, repetition

Repetition is not bad style – it’s a key weapon in the copywriter’s toolbox.

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Long and winding road: how I became a freelance

Becoming a freelance writer is not easy, but it is possible. The bad news is that it doesn’t really depend on how good a writer you are.

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