Posts tagged as:

copy

My dog can write better copy than you

My Airedale Terrier knows how to get to the point. She’s much better at it than most people I know in marketing departments, or running businesses, or even some people who write for a living.

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Write like a pro: seven top hints for new writers

Seven top hints for new writers

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7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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How to handle too much information

One way to handle too much information.

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Do you know the magic word?

Do you know the magic word?

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Before you hit ‘publish’ … 10 editing tips for crafting better copy

Editing is a core skill for a writer. Get into the practice of giving your copy a good edit before releasing it into the wild.

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Upload the facts before you download the words

Writers need to do their research and learn everything they can about the subject in hand before they start to put words on paper.

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10 things readers crave in bed

10 things readers crave in bed – the copyblogger cosmo headline challenge

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Write as you talk – copyblogger agrees with me?

Write in a conversational style – copyblogger agrees with me?

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Is your idea of copywriting too narrow?

Direct selling is only one part of the craft of copywriting.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down.
So how can you help your copywriter to produce excellent work and keep them happy [...]

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The seven golden rules of copywriting

The essentials of good copywriting, whether you’re a beginner or experienced pro.

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How to write headlines

How to write headlines

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