copy

The no.1 biggest mistake people make with their sales pages (and how it can help you to keep your hard earned money in your pocket)

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Sales page mistakes: how to avoid the biggest mistake people make, especially those who’ve listened to too much copywriting hype.

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When is a 'business opportunity' really just a pyramid scheme in disguise?

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Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

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How to write anything: foot to the pedal, we're taking a shortcut

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If you want to master a particular writing style or technique, there’s one proven method of doing that is said by many to be the fastest and possibly most effective method going. It’s a technique that can be used to master anything, from writing in the style of a particular author, matching a writing voice, or learning how to create copy for specific purposes, such as sales pages or advertising.

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How to write your own sales copy: a 5-step formula

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If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? In this post, I’m going to give you a formula for producing sales copy for use on the web. If you simply want to produce an effective sales page, this will get you started.

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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Beware the curse of 'zombie' copy: does your writing lack the spark of life?

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Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

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My dog can write better copy than you

My Airedale Terrier knows how to get to the point. She’s much better at it than most people I know in marketing departments, or running businesses, or even some people who write for a living.

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Write like a pro: seven top hints for new writers

Seven top hints for new writers

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7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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How to handle too much information

One way to handle too much information.

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Do you know the magic word?

Do you know the magic word?

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Before you hit 'publish' … 10 editing tips for crafting better copy

Editing is a core skill for a writer. Get into the practice of giving your copy a good edit before releasing it into the wild.

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Upload the facts before you download the words

Writers need to do their research and learn everything they can about the subject in hand before they start to put words on paper.

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10 things readers crave in bed

10 things readers crave in bed – the copyblogger cosmo headline challenge

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Write as you talk – copyblogger agrees with me?

Write in a conversational style – copyblogger agrees with me?

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