Posts tagged as:

Clarity

My dog can write better copy than you

My Airedale Terrier knows how to get to the point. She’s much better at it than most people I know in marketing departments, or running businesses, or even some people who write for a living.

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Write like a pro: seven top hints for new writers

Seven top hints for new writers

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How to be fresh and modern – lessons from the past

William Hazlitt has some interesting things to say about on writing in a familiar style

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Is your writing a waste of time?

Writing that isn’t clear is a waste of time – both the reader’s time and the writer’s.

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Seeing through the fog – write how you talk, part 3

Writing clearly does not mean dumbing down. Writing clearly requires more intelligence, not less. It requires more knowledge, not less.

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If you want more readers, write fewer words

Being concise is an art in itself.
Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff.
Then, when have it just right, when it’s perfect, go [...]

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How to communicate

There’s no such thing as a failure of understanding, only a failure to communicate effectively.

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