Writing clearly does not mean dumbing down. Writing clearly requires more intelligence, not less. It requires more knowledge, not less.
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Being concise is an art in itself.
Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff.
Then, when have it just right, when it’s perfect, go [...]
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