Posts tagged as:

advertising

7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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There are two types of advert – here’s how to write them

One of the most best little summaries of advertising technique that I’ve come across, especially from the copywriter’s perspective, comes in The craft of copywriting: How to write great copy that sells by Alastair Crompton. In the book, the author points out that there are two types of advertising – ads where there is something [...]

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Writing to persuade – get to know the structure of advertising copy

The AIDA formula for writing advertising copy: attention, interest, desire, action

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