advertising

The no.1 biggest mistake people make with their sales pages (and how it can help you to keep your hard earned money in your pocket)

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Sales page mistakes: how to avoid the biggest mistake people make, especially those who’ve listened to too much copywriting hype.

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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Beware the curse of 'zombie' copy: does your writing lack the spark of life?

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Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

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7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

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There are two types of advert – here's how to write them

One of the most best little summaries of advertising technique that I’ve come across, especially from the copywriter’s perspective, comes in The craft of copywriting: How to write great copy that sells by Alastair Crompton. In the book, the author points out that there are two types of advertising – ads where there is something [...]

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Writing to persuade – get to know the structure of advertising copy

The AIDA formula for writing advertising copy: attention, interest, desire, action

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