How to write a film or TV documentary treatment or proposal

How to write a film or TV documentary treatment or proposal

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SEO: “Spammers, Evildoers, and Opportunists”

SEO – it’s all “Spammers, Evildoers, and Opportunists”

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New writing tool

Ulysses – a new writing software package

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Four ways to take your writing to another level

Do you want your writing to stand out, to have power and persuasiveness, to have life and zest and energy? Then here are four ways to take your writing to another level:

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My dog can write better copy than you

My Airedale Terrier knows how to get to the point. She’s much better at it than most people I know in marketing departments, or running businesses, or even some people who write for a living.

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Three things you must know before you start to write

Three crucial things you must know before you start to write

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How to brief a copywriter (part 1)

If you’re briefing a copywriter, one of the most important things they need to know is:
Who is your audience?

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How not to brief a copywriter

What not to do when briefing a copywriter

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How much does copywriting cost?

How much does it cost to have such-and-such written? It has to be the question I get asked the most by prospective clients.
It’s a very good question, because lots of people who would benefit from the services of a copywriter aren’t familiar with how it works. They don’t know how expensive it is. They need [...]

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Stop writing! That’s enough ‘content’ already

There’s been a deluge of ‘content’ onto the Internet. We’re drowning in it already – and the Internet is barely into its adolescence. Oh Google, Google, what have you done?

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The seven Cs of story structure

A summary of plot and story structure

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Beware these five creativity killers

Don’t let these mental minefields blow holes in your creativity.

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