How to write your own sales copy: a 5-step formula

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If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you. But what if you can’t afford one, and simply have to produce your own sales page? In this post, I’m going to give you a formula for producing sales copy for use on the web. If you simply want to produce an effective sales page, this will get you started.

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How to write a press release: don't

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The secret to writing a great press release is simple: don’t set out to write a press release. Create an article, direct for the end readership you are targeting. Once you’ve got a killer idea, you now need to make life as easy as possible for the journalists and editors, by giving all the information they want and need, with none of fluff and blatant self-promotion that they loathe.

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Puppets: the no 1 worst mistake you can make in your writing … or your business

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Whatever you are writing, it’s not about you. It’s not what you want to say that matters, it’s the reader that’s important. How will they benefit from reading this? What insights will they take from it? What will they learn? Why should they care?

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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How to have ideas – the 7 steps to creativity

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How to have ideas, the 7 steps to creativity formula, in brief, with links to the whole thing over on Write to Done.

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Beware the curse of 'zombie' copy: does your writing lack the spark of life?

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Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

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Story goals – a tale of three horses

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If a person has a goal, if they are trying to get somewhere, do something, achieve something, they become interesting. It’s hard to take an interest in the person who has no goal, nothing they need to get done. Without goals, the reader won’t find the character interesting.

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The number one thing about SEO that people just don't get

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When writing an SEO webpage, you need to optimise for just one keyword or phrase – just one. Let’s discuss bananas for a moment.

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Ebook launch: SEO for writers and bloggers

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Ebook launch: A thorough, easy to understand and clear explanation of how to write search engine optimised copy. Designed to be the only book you’ll ever need to write effective SEO copy.

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Seduction and the social media – writing to entice

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Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.
Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?
Or would you try to be more subtle than that?

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How to master the craft of writing

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To master the craft of writing, you need the right mindset. It’s no different to mastering archery or martial, tennis or yoga. The dabbler and stressor will never master it. Mastering any craft requires patient daily practice of the fundamentals until they become grooved.

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Ideas for blog posts – five sources of inspiration to last a lifetime

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For most writers, finding ideas and inspiration is always a challenge. If you write a blog, then you will likely be trying to come up with a regular stream of posts. These five ideas could give you at least one post a week, every week, for the rest of your blogging career.

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Persuasive writing: 1 way to rule them all

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The three classical styles of persuasive writing were: ethos, logos, and pathos. The ‘fourth way’ combines the three into one powerful writing tool.

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How to write a blog post – in 12 easy steps

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How to write a blog post – in 12 easy steps: from initial ideas through research, writing and making it all pretty with links and photos.

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Scribe – the SEO tool for writers

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If you’ve been around blogs much of late, and you’re even remotely interested in SEO (search engine optimisation), then you’ve probably heard about a new tool that’s out called Scribe. There are adverts for it springing up on various blogs, including this one, partly because it really is a great tool for writers. Also, of [...]

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