http://writemindset.com/marketing/28/good-value-isnt-enough.html Writing tips | writing tools | writing ideas Wed, 08 Feb 2012 14:23:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://writemindset.com/marketing/28/good-value-isnt-enough.html/comment-page-1#comment-108 Simon Wed, 21 Nov 2007 09:29:25 +0000 http://writemindset.com/marketing/28/good-value-isnt-enough.html#comment-108 Spencer, I totally agree. I hate the word 'solution' too. It's one of the most overused words around, especially in IT. The problem IT writers have is that they can't use terms like 'system' and 'application' in vague ways, because those words mean something specific (within IT. I'm thinking we need a campaign to reclaim the word 'system'). There is one thing even worse than 'solutions' everywhere you look, and that is: 'total solutions.' Ugh. Spencer, I totally agree. I hate the word ‘solution’ too. It’s one of the most overused words around, especially in IT.
The problem IT writers have is that they can’t use terms like ‘system’ and ‘application’ in vague ways, because those words mean something specific (within IT. I’m thinking we need a campaign to reclaim the word ‘system’).
There is one thing even worse than ‘solutions’ everywhere you look, and that is: ‘total solutions.’ Ugh.

]]> http://writemindset.com/marketing/28/good-value-isnt-enough.html/comment-page-1#comment-107 spencer Wed, 21 Nov 2007 02:41:09 +0000 http://writemindset.com/marketing/28/good-value-isnt-enough.html#comment-107 Value. I feel that this term has been pushed heavily in the past 5 years or so. Another crap way to label something? Solution. Oh god, I want to throw up. EVERY SINGLE WEBSITE I see of networking products positions themselves as providing a "solution". This really irks me but I don't know what to do to try and make my writing differ from the others... Value. I feel that this term has been pushed heavily in the past 5 years or so.
Another crap way to label something? Solution. Oh god, I want to throw up. EVERY SINGLE WEBSITE I see of networking products positions themselves as providing a “solution”.
This really irks me but I don’t know what to do to try and make my writing differ from the others…

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