April 2010

Beware the curse of 'zombie' copy: does your writing lack the spark of life?

Thumbnail image for Beware the curse of 'zombie' copy: does your writing lack the spark of life?

Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall flat, and no amount of editing will be able to reanimate the lifeless corpse.

Click here for more →

Story goals – a tale of three horses

Thumbnail image for Story goals – a tale of three horses

If a person has a goal, if they are trying to get somewhere, do something, achieve something, they become interesting. It’s hard to take an interest in the person who has no goal, nothing they need to get done. Without goals, the reader won’t find the character interesting.

Click here for more →

The number one thing about SEO that people just don't get

Thumbnail image for The number one thing about SEO that people just don't get

When writing an SEO webpage, you need to optimise for just one keyword or phrase – just one. Let’s discuss bananas for a moment.

Click here for more →

Ebook launch: SEO for writers and bloggers

Thumbnail image for Ebook launch: SEO for writers and bloggers

Ebook launch: A thorough, easy to understand and clear explanation of how to write search engine optimised copy. Designed to be the only book you’ll ever need to write effective SEO copy.

Click here for more →

Seduction and the social media – writing to entice

Thumbnail image for Seduction and the social media – writing to entice

Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better.
Would you rush up to them, blurt out all your strengths and qualities, give them your entire life history, and invite them back to your place?
Or would you try to be more subtle than that?

Click here for more →

How to master the craft of writing

Thumbnail image for How to master the craft of writing

To master the craft of writing, you need the right mindset. It’s no different to mastering archery or martial, tennis or yoga. The dabbler and stressor will never master it. Mastering any craft requires patient daily practice of the fundamentals until they become grooved.

Click here for more →