From the monthly archives:

February 2010

Writing advice – straight from the horse’s mouth

Writing advice is everywhere on the internet. There’s way too much to link to on a regular basis without getting overwhelmed. But today there’s a great article on writing advice from a range of writers, mostly novelists, on the website of the UK newspaper The Guardian. It’s well worth checking out. These are not archive [...]

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10 ways to write scannable web copy

Scannable web copy – 10 techniques to help you write for readers who scan web pages.

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Add rhetoric to your writing – with the periodic sentence

How to add rhetoric to your writing – with the periodic sentence

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Marketing testimonials – how to provide proof even if you have none

How to provide proof even if you don’t have any case studies or testimonials

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A case study is a story – and that’s powerful marketing

A case study makes for powerful marketing because it tells a story – and people respond to stories.

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I have a problem with ‘Authority’

One of the cardinal rules for writing a successful blog is to write with ‘authority.’ BUt give it a sanity check once in a while…

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