November 2007

Who reads the second paragraph? Lessons in writing from Lemmon and Matthau

Journalists summarise the whole story in the first paragraph, and expand on the detail as they go along.

Click here for more →

Accidental SEO

If you publish on the web, it pays to analyse who’s visiting your site and how they get there.

Click here for more →

What is SEO?

An introduction to search engine optimisation.

Click here for more →

The seven golden rules of copywriting

The essentials of good copywriting, whether you’re a beginner or experienced pro.

Click here for more →

How to write headlines

How to write headlines

Click here for more →

How to have ideas

A quick guide to the technique for producing ideas

Click here for more →