November 2007

How to give your writing the spark of life

Give your writing some spark by injecting your personality into it.

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The two biggest mistakes of web copy

There’s two kinds of sales copy on the internet – too long and too short.

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One word that can transform your writing

Interviewing people is a core skill for a writer. Here’s how to do it.

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Ten things you must do in an interview

Interviewing people is a core skill for a writer. Here’s how to do it.

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Don’t write how you talk. Just write like you talk.

More on writing how you talk.

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Beat writer’s block – get in the zone

How to get into the writing zone.

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3 more reasons you find writing difficult

If you’ve read my post on the number one reason you find writing difficult, you’ll know it’s because you adopt a different, more formal tone when you sit down at a keyboard or pick up a pen. Now here’s three more reasons: 1) You haven’t thought through what you want to say That’s bound to [...]

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To write well, write for one person

To get the writing juices flowing, you need to really know who you are writing for. But not just in an intellectual way. You need to picture them, know them. Don’t try to write for the general public, or anyone who might be out there. Write for one person. Just one.

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The number one reason you find it difficult to write

(Note: this article now comes with a health warning and partial retraction from the author). One of the main reasons people find it difficult to write is because they adopt a more formal tone of voice as soon as there are words on paper (or the screen). It’s the fault of our education systems. When [...]

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Good value isn’t enough

If your primary selling position is good value, you have no position.

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Is your idea of copywriting too narrow?

Direct selling is only one part of the craft of copywriting.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work and keep them [...]

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Hypnotic writing: a beginner’s guide

Introduction to the ideas behind hypnotic writing

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People don’t read ‘ differently’ on the web

People don’t read ‘differently’ on the web. The Internet is not uniquely different.

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Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

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