October 2007

How to write your positioning statement

If you’re marketing a business, service or product, then it helps to have a positioning statement. This is a summary of how you wish to be perceived. It serves as the basis for defining who you are. You can create one by answering the following seven questions: Who are you? What business are you in? [...]

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The difference between 'your' and 'you're'

Grammar fascists are a bore it’s true. But bad grammar makes you look foolish. That’s fine if you’re 17, but if you’re writing and publishing a blog, e-book or anything else for that matter, basic good grammar will create a much better impression. One of the most common mistakes I see on the web is [...]

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How to communicate

There’s no such thing as a failure of understanding, only a failure to communicate effectively.

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