Repetition, repetition, repetition

by Simon on January 17, 2008

Some people think repetition is a sign of bad writing.
Some people think it’s poor style.
Some people think it doesn’t work.
But some people think it’s a key weapon in the copywriter’s toolbox.
What do you think?

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{ 1 comment… read it below or add one }

1 Tha-Flash (8 comments) January 19, 2008 at 5:28 pm

Repetition is key.

I whined about this once but it’s one of the best ways to really hammer home a point.

They make up a good story and just a phrase can really be used as a link phrase, like a shortcut so you remember easier.

Repetition is key.

Like I am doing here. Blah blah blah, I think repetition is essential but can be misused also, depending on what you’re actually talking about.

Repetition is key.

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