To get the writing juices flowing, you need to really know who you are writing for. But not just in an intellectual way. You need to picture them, know them. Don’t try to write for the general public, or anyone who might be out there. Write for one person. Just one. [...]
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(Note: this article now comes with a health warning and partial retraction from the author). One of the main reasons people find it difficult to write is because they adopt a more formal tone of voice as soon as there are words on paper (or the screen). It’s the fault of our education systems. When [...]
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