Writing

Is your writing a waste of time?

Writing that isn’t clear is a waste of time – both the reader’s time and the writer’s.

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Seeing through the fog – write how you talk, part 3

Writing clearly does not mean dumbing down. Writing clearly requires more intelligence, not less. It requires more knowledge, not less.

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3 places you can start writing

Whether you’re writing a blog or a best-seller, you need to know where to make a start. Should it be at the beginning? Not necessarily. There are good arguments for starting in the middle, or even at the end.

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Easy on the adverbs, says Elmore

Elmore Leonard in the NYT

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Seven quick ways to improve your writing

Here at some quick tips about writing in general that will help you keep your copy on track. 1. Know your big idea Is there a single idea you’re trying to get across? If there is, make a note of it, and use it as a reminder to keep your writing focused.       [...]

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There are two types of advert – here's how to write them

One of the most best little summaries of advertising technique that I’ve come across, especially from the copywriter’s perspective, comes in The craft of copywriting: How to write great copy that sells by Alastair Crompton. In the book, the author points out that there are two types of advertising – ads where there is something [...]

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Hot for words

Check out the HotForWords videos on YouTube

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Who writes articles for $1. And why?

Writers should not work for ridiculously low rates of pay. If you need experience and a portfolio, get a blog.

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10 things readers crave in bed

10 things readers crave in bed – the copyblogger cosmo headline challenge

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Write as you talk – copyblogger agrees with me?

Write in a conversational style – copyblogger agrees with me?

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Your readers want information

One of the keys to writing well is to understand your reader. You need to know what they want. If you’re writing for an online audience, remember that generally people go to websites to get things done.

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If you want more readers, write fewer words

Being concise is an art in itself. Keep sentences short so they can be easily understood. Write only what is needed. If there are excess words, hack, prune and tear them out. Leave room for some colourful language to add interest and style. But kill the fluff. Then, when have it just right, when it’s [...]

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How to give your writing the spark of life

Give your writing some spark by injecting your personality into it.

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Ten things you must do in an interview

Interviewing people is a core skill for a writer. Here’s how to do it.

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Don't write how you talk. Just write like you talk.

More on writing how you talk.

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