From the category archives:

Writing

SEO for writers – now on sale at only $7.95

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The ebook ‘SEO for writers and bloggers‘ is now on sale at the awesome price of $7.95. (That’s an ironic use of the word ‘awesome’ by the way*). The book is designed for writers and bloggers who want to master the basics of writing for search engines, without mangling their prose and stuffing their copy [...]

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How to write anything: foot to the pedal, we’re taking a shortcut

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If you want to master a particular writing style or technique, there’s one proven method of doing that is said by many to be the fastest and possibly most effective method going. It’s a technique that can be used to master anything, from writing in the style of a particular author, matching a writing voice, or learning how to create copy for specific purposes, such as sales pages or advertising.

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Persuasive writing: 1 way to rule them all

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The three classical styles of persuasive writing were: ethos, logos, and pathos. The ‘fourth way’ combines the three into one powerful writing tool.

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Time for a refit: this blog is going into dry dock

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This isn’t a proper post, just a piece of admin, and advance warning that this blog is about to undergo a redesign. I wanted to warn the regular readers (hi Gina, hi Lyndon) that things could get a bit chaotic around here for a few days / weeks. Nothing serious – but things might look [...]

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Six ways to get more original ideas into your blog posts

How do you get ideas for blog posts? How do you add more original content to a blog, rather than relying on reusing material from others? Here are six tips.

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Writing advice – straight from the horse’s mouth

Writing advice is everywhere on the internet. There’s way too much to link to on a regular basis without getting overwhelmed. But today there’s a great article on writing advice from a range of writers, mostly novelists, on the website of the UK newspaper The Guardian. It’s well worth checking out. These are not archive [...]

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10 ways to write scannable web copy

Scannable web copy – 10 techniques to help you write for readers who scan web pages.

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Add rhetoric to your writing – with the periodic sentence

How to add rhetoric to your writing – with the periodic sentence

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A quick and easy way to add ooomph to your copy

A writing exercise with two rules: no sentence can be more than ten words long; and no word can have more than one syllable.

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Techniques that can help you get a draft written

Sometimes the words won’t flow. You don’t know where to start. The prospect of actually writing something and committing to it, getting it right and good enough, is so daunting that it freezes you. There are ways around this. Here are eight of them, discussed briefly.

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How to write a film or TV documentary treatment or proposal

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How to write a film or TV documentary treatment or proposal

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Write better email

Email is not just a means of communicating quickly. It’s also a way of storing information so you can refer to it later. So when writing effective emails, you need to bear in mind both how to get your point across in the short term, and how useful the message will be as a means for the recipient to store and later retrieve information.

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Analyse your writing style

Do you write like Shakespeare? Or are you more like Mark Twain? Or Tolstoy? Find out, with the o’Faust text analyser

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New writing tool

Ulysses – a new writing software package

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Four ways to take your writing to another level

Do you want your writing to stand out, to have power and persuasiveness, to have life and zest and energy? Then here are four ways to take your writing to another level:

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