Entries Tagged 'SEO' ↓

Writing copy that concentrates on keywords too much can become very bad marketing. Why? because it tends to focus on the features of the product or service too much, and not the benefits to the user. That’s bad marketing.

The customer may be searching for “lawn mowers”‘ but what he wants is short grass

It’s something you have to be aware of whenever creating copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. Continue reading →

If you publish on the web, it pays to analyse who’s visiting your site and how they get there. It can produce some startling results - and can really help improve your marketing and your interaction with customers. Continue reading →

Glad you asked. SEO is short for search engine optimisation. What follows is a brief introduction to SEO, especially as it relates to keywords and copywriting. Continue reading →