From the category archives:

Marketing

When is a ‘business opportunity’ really just a pyramid scheme in disguise?

Thumbnail image for When is a ‘business opportunity’ really just a pyramid scheme in disguise?

Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

Click here for more →

How to write a film or TV documentary treatment or proposal

Thumbnail image for How to write a film or TV documentary treatment or proposal

How to write a film or TV documentary treatment or proposal

Click here for more →

Good value isn’t enough

If your primary selling position is good value, you have no position.

Click here for more →

Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work and keep them [...]

Click here for more →

Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

Click here for more →

How to write your positioning statement

If you’re marketing a business, service or product, then it helps to have a positioning statement. This is a summary of how you wish to be perceived. It serves as the basis for defining who you are. You can create one by answering the following seven questions: Who are you? What business are you in? [...]

Click here for more →