From the category archives:

Marketing

How to write a film or TV documentary treatment or proposal

How to write a film or TV documentary treatment or proposal

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Good value isn’t enough

If your primary selling position is good value, you have no position.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down.
So how can you help your copywriter to produce excellent work and keep them happy [...]

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Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

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How to write your positioning statement

If you’re marketing a business, service or product, then it helps to have a positioning statement. This is a summary of how you wish to be perceived. It serves as the basis for defining who you are.
You can create one by answering the following seven questions:

Who are you?
What business are you in?
Who [...]

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