It’s a truism of the web that people read ‘differently.’ It’s a new type of media and because reading habits appear to be different to books or magazines, a lot of people seem to think that makes the web a special case. Uniquely different.
They’re wrong.
People think marketing speak is garbage. Do you think the web generation was the first to notice?
Do people read books the same ways they read newspapers? Or letters the same way they read magazines? Do they read cereal packets the same way as travel guides? Do they read neon signs the same way as post-it notes? Is the Internet uniquely different in the way people read ? No it isn’t. Continue reading →
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