SEO

The number one thing about SEO that people just don't get

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When writing an SEO webpage, you need to optimise for just one keyword or phrase – just one. Let’s discuss bananas for a moment.

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Ebook launch: SEO for writers and bloggers

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Ebook launch: A thorough, easy to understand and clear explanation of how to write search engine optimised copy. Designed to be the only book you’ll ever need to write effective SEO copy.

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Scribe – the SEO tool for writers

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If you’ve been around blogs much of late, and you’re even remotely interested in SEO (search engine optimisation), then you’ve probably heard about a new tool that’s out called Scribe. There are adverts for it springing up on various blogs, including this one, partly because it really is a great tool for writers. Also, of [...]

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SEO: "Spammers, Evildoers, and Opportunists"

SEO – it’s all “Spammers, Evildoers, and Opportunists”

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Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

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Accidental SEO

If you publish on the web, it pays to analyse who’s visiting your site and how they get there.

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What is SEO?

An introduction to search engine optimisation.

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