From the category archives:

Copywriting

To boldly sell: what the Ferengi can teach us about copywriting

The Ferengi would make excellent copywriters. Because they know how to sell the benefits, and how to close a deal.

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Repetition, repetition, repetition

Repetition is not bad style – it’s a key weapon in the copywriter’s toolbox.

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Do you know the magic word?

Do you know the magic word?

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Upload the facts before you download the words

Writers need to do their research and learn everything they can about the subject in hand before they start to put words on paper.

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Writing to persuade – get to know the structure of advertising copy

The AIDA formula for writing advertising copy: attention, interest, desire, action

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The two biggest mistakes of web copy

There’s two kinds of sales copy on the internet – too long and too short.

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Is your idea of copywriting too narrow?

Direct selling is only one part of the craft of copywriting.

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Keep your copywriter happy

If you’re paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they’ll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work and keep them [...]

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Hypnotic writing: a beginner’s guide

Introduction to the ideas behind hypnotic writing

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Is your SEO copy bad marketing?

Writing for search engines often means you write about features of the product or service, and not the benefits. That’s bad marketing.

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Accidental SEO

If you publish on the web, it pays to analyse who’s visiting your site and how they get there.

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What is SEO?

An introduction to search engine optimisation.

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The seven golden rules of copywriting

The essentials of good copywriting, whether you’re a beginner or experienced pro.

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How to write headlines

How to write headlines

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