Copywriting

Marketing testimonials – how to provide proof even if you have none

How to provide proof even if you don’t have any case studies or testimonials

Click here for more →

A case study is a story – and that’s powerful marketing

A case study makes for powerful marketing because it tells a story – and people respond to stories.

Click here for more →

How to write a film or TV documentary treatment or proposal

Click here for more →

SEO: “Spammers, Evildoers, and Opportunists”

SEO – it’s all “Spammers, Evildoers, and Opportunists”

Click here for more →

My dog can write better copy than you

My Airedale Terrier knows how to get to the point. She’s much better at it than most people I know in marketing departments, or running businesses, or even some people who write for a living.

Click here for more →

How to brief a copywriter (part 1)

If you’re briefing a copywriter, one of the most important things they need to know is:
Who is your audience?

Click here for more →

How not to brief a copywriter

What not to do when briefing a copywriter

Click here for more →

How much does copywriting cost?

How much does it cost to have such-and-such written? It has to be the question I get asked the most by prospective clients.
It’s a very good question, because lots of people who would benefit from the services of a copywriter aren’t familiar with how it works. They don’t know how expensive it is. They need [...]

Click here for more →

7 golden rules of marketing – how to be sure your copy works

How to test your copy – does it pass these 7 golden rules?

Click here for more →

Don’t get robbed blind on the internet: 8 tell-tale signs of hypnotic sales copy

Hypnotic copywriting is a tried and trusted method of getting people to buy things. These are some of the tell-tale signs that someone is using hypnotic writing techniques.

Click here for more →