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When is a ‘business opportunity’ really just a pyramid scheme in disguise?

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Many internet information products about how to set up in business are in reality little better than a pyramid scheme. My advice? Don’t throw good time after bad money. Move on.

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7 surefire ways to write an opening paragraph

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How to write opening paragraphs: 7 surefire techniques used by direct response copywriters

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10 ways to write scannable web copy

Scannable web copy – 10 techniques to help you write for readers who scan web pages.

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Who reads the second paragraph? Lessons in writing from Lemmon and Matthau

Journalists summarise the whole story in the first paragraph, and expand on the detail as they go along.

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